Leadership is asking what's driving growth. Nobody has a clean answer.
I help Series A-D B2B SaaS companies fix the reporting gaps, forecast problems, and GTM misalignment that are costing them revenue.
Most leaders find me at one of three moments.
The difficult board meeting.
The board meeting that required a week of manual prep. Someone had to export the pipeline into a spreadsheet and go through each deal one by one to make sense of the data. And even with all of that effort, the revenue narrative wasn't as strong as it should've been.
The hidden forecast.
The sales team missed their number, and nobody saw it coming in the forecast. Now every 1:1 is a deal-by-deal interrogation trying to figure out what went wrong. Leadership can't align on how to address the structural issue that caused this.
The misaligned reports.
Marketing, sales, and finance are all reporting different numbers and nobody can explain why. Three teams, three reports, no shared answer.
What I Deliver.
Trusted and aligned revenue reporting.
Board reports that tell a clean narrative without a week of manual prep. One version of the numbers across sales, marketing, and finance.
A forecast process that reflects reality.
Stage definitions your whole team agrees on and pipeline data that leadership can make decisions from.
A scalable revenue architecture and GTM alignment.
Consistent definitions, reliable attribution, clean handoffs, and attainable KPIs that enable data integrity and prevent revenue leaks.
Comp plans that drive the right behavior.
Incentive structures designed around your strategic priorities, not just quota attainment. Built in partnership with a fractional CFO.
Results that speak for themselves.
32% ARR Increase
32% ARR increase at CMX1 in 2023 by aligning Sales, Marketing, Customer Success, and Finance around a single revenue narrative.
34% Increase in Qualified Opportunities
34% increase in qualified sales accepted opportunities (SAOs) in four months by rebuilding pipeline integrity and implementing a Clay-based outbound strategy for a Growth-Stage B2B SaaS company.
"Adeline quickly became a trusted extension of our team. Her HubSpot and RevOps expertise is outstanding, but what impressed me most was her ability to connect systems, processes, and business outcomes. Her recommendations established a strong foundation for long-term success and positioned us to execute more sophisticated, data-driven marketing initiatives."
— Tracey Doyle, Chief Marketing Officer at Analytics8
Not sure where your reporting is breaking down?
If your reporting stack feels broken, but you're not sure where to start, this framework will help.
It breaks down how to structure board reports, performance reports, and operational reports so every team has the right data for the right decisions.
Free to download.
Meet Adeline
I'm a Fractional RevOps Director with over 7 years of experience entering B2B SaaS companies as their first strategic RevOps hire. I specialize in the work that makes revenue data trustworthy: reporting architecture, forecast integrity, GTM alignment, and comp plan design.
I work with a small number of Series A-D companies at a time. Every engagement ends with a documented system your team owns and runs without outside help.
Ready to find out where your revenue architecture is breaking down?
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