Leadership is asking what's driving growth. Nobody has a clean answer.
I help Series B2B SaaS companies fix the reporting gaps, forecast problems, and GTM misalignment that are costing them revenue.
Most leaders find me after…
The difficult board meeting.
The board meeting that required a week of manual prep. And even with all of that effort, the revenue narrative was inconsistent.
The AI mistakes.
An AI agent touched the CRM before anyone defined the "qualified" status. Now the pipeline can't be trusted.
The missed forecast.
The sales team missed their number, and now every 1:1 is a deal-by-deal interrogation trying to figure out what went wrong.
The messy hand-offs.
Marketing hands off a lead, sales can't tell why it's here, and CS inherits a customer nobody briefed them on.
The misaligned reports.
Marketing, sales, and finance are all reporting different numbers with no shared answers.
The turnover.
The person who understood the systems just left. Everything they knew was in their head, and now it's gone with them.
What I Deliver.
Trusted and aligned revenue reporting.
Board reports that tell a clean narrative without a week of manual prep. One version of the numbers across sales, marketing, and finance.
Strategic AI framework and governance.
A defined semantic layer so AI tools work from agreed definitions. Clear rules for what AI can touch, what stays human-reviewed, and who owns the outcome.
A forecast process that reflects reality.
Stage definitions your whole team agrees on and pipeline data that leadership can make decisions from.
A scalable revenue architecture and GTM alignment.
Consistent definitions, reliable attribution, clean handoffs, and attainable KPIs that enable data integrity and prevent revenue leaks.
Systems and integrations integrity.
Data architecture and integrations built to support reports pulling from multiple sources. Clean data flows to remove the blind spots between your tools.
Comp plans that drive the right behavior.
Incentive structures designed around your strategic priorities, not just quota attainment. Built in partnership with a fractional CFO.
Results that speak for themselves.
32% ARR Increase
32% ARR increase at CMX1 in 2023 by aligning Sales, Marketing, Customer Success, and Finance around a single revenue narrative.
34% Increase in Qualified Opportunities
34% increase in qualified sales accepted opportunities (SAOs) in four months by rebuilding pipeline integrity and implementing a Clay-based outbound strategy for a Growth-Stage B2B SaaS company.
"Adeline quickly became a trusted extension of our team. Her HubSpot and RevOps expertise is outstanding, but what impressed me most was her ability to connect systems, processes, and business outcomes. Her recommendations established a strong foundation for long-term success and positioned us to execute more sophisticated, data-driven marketing initiatives."
— Tracey Doyle, Chief Marketing Officer at Analytics8
Not sure where your reporting is breaking down?
If your reporting stack feels broken, but you're not sure where to start, this framework will help.
It breaks down how to structure board reports, performance reports, and operational reports so every team has the right data for the right decisions.
Free to download.
Meet Adeline
I'm a Fractional RevOps Director with over 7 years of experience entering B2B SaaS companies as their first strategic RevOps hire. I specialize in the work that makes revenue data trustworthy: reporting architecture, forecast integrity, GTM alignment, and comp plan design.
I work with a small number of Series A-D companies at a time. Every engagement ends with a documented system your team owns and runs without outside help.
Ready to find out where your revenue architecture is breaking down?
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